About
UNIFORM
| #05
Uniform Concept
" Everyone carries
off the same style, same brands, practically everyone is wearing the same
clothing be it from the streets or high end couture houses, the fashion
industry is often defined by what's next what's new yet all is repeated - it is
defined by what is called an uniform concept. One would assume it has continued
to make their morning routines easier, too. Their respective looks feel as
effortless and natural as their own skin and so, much like their actual skin,
no one questions the fact that it’s on their person 24/7. “
Introducing the methodical
uniform concept line - with the unbroken glory of denim from Bev C latest line.
UNIFORM | #05
Denim, the world’s oldest
fabrics, yet it remains eternally young. With continuous use and interest,
makes denim "enduring forever". The modern symbol of industrial
clothing, an everyday object, destined to be an everlasting icon of fashion.
Uncover the breathtaking
artisanal work in Bev C upcoming prêt-à-porter, paying tribute to the
retrospective of 1920’s denim uniform wear while modernizing to the urban
lifestyle of today. From denim, hand embroidery and cotton into a modern symbol
of industrial clothing.
Here is the campaign shoot for UNIFORM #05














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